As everyone already knows, things haven’t been that good for Facebook during the last year. The social media platform had to deal with major data leaks and Mark Zuckerberg was interviewed by US lawmakers because of this data leak fiasco. With that said, no one should be shocked to find out that Facebook has lost a large majority of its users during 2017, but how many exactly?
Facebook Loses 15 Million Users
A new report from Edison Research revealed last week that Facebook has lost an estimated of 15 million users in 2018. The dip started in 2017 and the age demographic of users who decided to delete their Facebook accounts is 12-34.
Facebook is Not Losing
Even though it might seem like Facebook’s popularity is fading away, this is not the case. Facebook is stronger than ever with an all-time high user base of 2.32 billion. This is super impressive and it shows us that Facebook isn’t going away. Not just that, but Facebook owns its biggest competitor.
Teenagers and Millennials are Moving to Instagram
The Edison Research report also reveals that teenagers and millennials are deleting Facebook in favor of Instagram which now has a monthly active user base of more than one billion. Instagram’s popularity skyrocketed once the app introduced the Stories feature which has more than 400 million monthly users.
This shows us that even though Facebook users are moving over to Instagram, Facebook the company is not losing anything. Facebook is still displaying the same ads on Instagram and as it would on Facebook and the profits will keep on coming.
Major Update for All Facebook Owned Apps
Before we sign off, we also want to note that Mark Zuckerberg has showed interested towards creating a unified program that lets users access Facebook, Instagram, Messenger and WhatsApp from the same place. This program would also make sure that Facebook doesn’t lose its popularity.