Tinder is joining the other tech giants that have turned to launch lightweight apps for users that have a slow internet connection or limited data plans.
Looking at Google, we have a lot of apps that come with a light version called Go – Google Go, Gmail Go, Files Go, YouTube Go, Google Maps Go, and there is also a Google Assistant Go. Facebook has Facebook Lite, Instagram Lite, and Messenger Lite, and there’s also Twitter Lite, Uber Lite, Spotify Lite and more apps that want to attract users from emerging markets like Southeast Asia.
Tinder’s new Tinder Lite Version to “Come Soon”
Considering it will be a light version of the full build, Tinder Lite should take less space and use less data, as this is what these types of apps focus on – reducing costs and increasing accessibility to their services.
Users from remote areas could use Tinder Lite and check out the popular swipe and match dating app.
In a recent earnings call, the parent company Match Group has stated that they want to provide the app to users from other regions outside North America and Europe. Considering the use of the internet and urbanization in Southeast Asia’s cities have increased, as well as the huge number of people and young adults, Match Group’s CEO, Mandy Ginsberg stated that the need for Tinder should be quite high:
“This area has more than a dozen high-density cities with over a million people, and more young people are moving to large cities. These are really important factors that make the need for our app high,” adding that by 2023, one-fourth of the company’s revenue will come from the APAC region.
Ginsberg added that the Tinder Lite app “will be coming soon,” and it will be more effective for remote areas or regions where “data usage still comes at a premium.” We’ll have to wait and see what features Tinder Lite will include.
